Globalization

Globalization

Globalization Content Overview

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Web Globalization Trends to Watch The Art and Science of Global Navigation The Best Global Web Sites (and Why) Developing Local Affinity for Global Brands Optimizing the Global Product Release Cycle in an On-Demand Environment A Managed Services Model for Translation Sourcing

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Global Clinical Trials: Consider Translation in Your Risk Analysis Translation Plays Critical Role In Global Clinical Trials

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Building a Global Web Strategy Demystifying Localization: Ten Best Practices to Turn your Efforts into Strategic Advantage Machine Translation: Saving Time, Lowering Costs, and Improving Service Launching Global Clinical Trials Shortening Mobile Device Testing Cycles Learning to “Speak European:” Expanding your Business in the European Union In Country Review: Reducing the costs and cycle times of localization review processes Global Expansion Requires New HR and Training Strategies Can’t Read, Won’t Buy: Why Language Matters on Global Websites Building Stronger Brands around the World Moving Past Projects to Managed Service Global Sourcing: Seeing Beyond Cost Savings to Capture Sustaining Value Creating Global Web Site Standards That Work Optimizing the Global Product Release Cycle in an On-Demand Environment Calculating ROI in Software Localization When to Use Machine Translation Reducing Time-to-Proficiency in Global ERP Deployments Enterprise Terminology Management DITA in Localization XML Localization Interchange File Format Multilingual Knowledge Management Empowers Global eBusiness

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Creating Global Web Site Standards That Work

by Ron Rogowski, Forrester Research, Inc.
March 14, 2006

Effective global Web site standards can cut costs and strengthen brands, yet most global organizations' site standards are met with disdain or outright resistance. More than 75% of respondents to a recent Forrester survey receive complaints from local offices because their global Web standards are too rigid, poorly communicated, and lack local relevance. To create effective global site standards, firms should follow four steps to define, create, deploy, and enforce their standards.

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